Writing is a tough job. What does a copywriter need? Well, to be a good copywriter you need flamboyant writing, a bit of idling, and some flaneuring. And today I want to confess something.
I am a lazy copywriter
I’m not that kind of guy, who rolls up sleeves and works his ass off just for the sake of doing something.
You know those people. They are always doing something. And lying on a couch ain’t no job, right? Alas! I often do my job looking like an idler. But there is more to it than it seems.
I’m not as idle as I wish I was. Soon you will understand.
I like getting things done.
I don’t like working hard.
Many years ago I developed my way of dealing with things. You can use it too. For free!
Here is how it works
I believe, and my experience supports this faith, that there are many ways to do something. Like, there are many ways to build an application. Probably, as many as there are programmers in the world. However, not all of them are equally good. Some of them help you deliver higher quality while others are great for ultra-fast programming.
Anyway, before I even touch my typewriter, I sit down and have a cup of coffee.
Then I start thinking…
He who sweats more in training bleeds less in war
One of the most important lessons I had learned from Project Management is that of the importance of preparations. The better you know your goals, obstacles, and possibilities, the less time you will waste. You cannot overestimate the value of the analysis.
That’s why I spend lots of time sitting and thinking, and reading and doing research. I consider various approaches to the text I’m supposed to write. I contemplate ideas sparkling in my mind.
So, if you find my wandering around the town, don’t you dare thinking of me as a sluggard.
Thus, ‘I went to the woods because I wished to live deliberately’
Wrote famous Henry David Thoreau in ‘Walden’.
Main Photo by Craig Whitehead on Unsplash
Bear: Image by Rain Carnation from Pixabay
Soldiers: Image by skeeze from Pixabay
Hammock: Image by Pexels from Pixabay